SEO Analyst, Global
Binance
- Dubai
- Permanent
- Full-time
- Work with development teams to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming across many languages
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growth
- Track, report, and analyze website analytics and initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing site audits, keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- 1-3 years of proven achievement with Global SEO with a large B2C audience
- Language ability - English business level or above, and Mandarin Business level or above to interface with Mandarin speaking tech teams is a strong plus
- Experience collaborating with cross-functional teams on strategy and execution
- Knowledge and interest in the blockchain/cryptocurrency industry is a strong plus
- In-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)
- Experience with enterprise SEO tools, popular CMS
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and ASO
- Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
- Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
- Tackle fast-paced, challenging and unique projects
- Work in a truly global organization, with international teams and a flat organizational structure
- Competitive salary and benefits
- Flexible working hours, remote-first, and casual work attire