:JOB PURPOSE:Conduct the planning, development and execution of all marketing campaigns, advertising and promotional activities for Loyalty Programs, in collaboration with the Campaign Manager, Marketing teams and external agencies, as required to create consumer awareness and demand, strengthen market penetration and achieve sales targets thru cross sell / upsell of the client's products / services.KEY ACCOUNTABILITIES:Job Specific AccountabilitiesLoyalty Program Campaign Management Together with the Loyalty Program Manager, design the advertising and promotions plans/ tactics to position and differentiate the client's Loyalty Program value propositions in order to achieve business objectives and targets based on briefs from the business. Work closely with the Loyalty analyst to develop hypothesis on customer behavior for campaign ideation. Propose campaigns to be run on loyalty to promote desired customer behavior and to perform post campaign data analysis to understand and quantify the impact of loyalty campaigns. Develop Campaign business cases and ROI indicators to support campaign approvals. Develop campaign marketing communication along with the Marketing / Communication team. Collaborate with various business lines, Campaign Management and Marketing Planning to develop annual promotions plan and to ensure that the developed plan is aligned with the strategic objectives of Marketing and overall business plans. Identify and select the most effective marketing communication tools and ensure it is in line with corporate guidelines to maximize reach, impact and cost efficiency of all marketing initiatives and programs as well as meet goals and objectives for all advertising programs Manage the effective cross-functional liaison within fuel & non-fuel retail divisions for campaign planning and execution to support synergized and integrated efforts and create enhanced revenue generation. Work closely with non-fuel retail teams to identity member rewarding and incremental revenue generating campaign opportunities. Works closely with Communications team for development and testing of content across segments and across channels Oversee the follow-up with advertising/ media agency on development and implementation of advertising campaigns, related to the Loyalty Programs and liaise with Branding team to ensure adherence to brand guidelines and secure approval. Study new opportunities to educate customers on the features of the various fuel types existing and the advantages, in order to increase customer awareness. Assess in coordination with the marketing team and external consultants, new ways of changing and improving customer purchasing behaviour in order to ensure continuous improvement of the client's sales and activities. Review the progress and impact of promotional campaigns in association with the business and provide feedback to all concerned partiesRelationship Management Manage key relationships with the internal and external customers to create and execute effective customer communication and ensure that these relationships continuously support the achievement of the marketing strategyRequirementsQUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:Minimum Qualification Bachelor’s Degree in Marketing or related fieldMinimum Experience & Knowledge & Skills 8 years of experience in marketing loyalty programs and sales, preferably in the retail sector, within loyalty and partnership program management. Loyalty experience must cover all areas of programme set up and design: including strategy, creative and operational understanding and expertise Experience working with or understanding of emerging digital technology, email, communications and social media. Experience working with data. Advanced use of Microsoft Excel and Power Point Fluent in English and preferably Arabic
