Brand Manager - Coffee
Nestlé
- Dubai
- Permanent
- Full-time
- Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
- Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
- Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
- Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
- Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to Cluster Marketing Manager/Cluster SBM.
- Drive I/R deployment in the cluster for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with the cluster/country CDTs.
- Own packaging development process for cluster dedicated SKUs following the packaging guidelines and coordinate the process within D2D.
- Collaborate with our Cluster Marketing Manager and/or Cluster SBM to develop captivating Annual ICP plans in line with brand/category strategy
- Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
- Conduct market visits along with CDT to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends in the Cluster.
- Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans
- 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG - at least 3 years in Marketing.
- Solid Experience in digital marketing is a must
- Solid Experience in ATL/ BTL communication
- Strong learning agility, project management with cross functional teams, and communication skills.
- Analytical & conceptual ability is a must
- Arabic speaker preferred
- Develop an in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
- Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
- Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
- Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
- Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to Cluster Marketing Manager/Cluster SBM.
- Drive I/R deployment in the cluster for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with the cluster/country CDTs.
- Own packaging development process for cluster dedicated SKUs following the packaging guidelines and coordinate the process within D2D.
- Collaborate with our Cluster Marketing Manager and/or Cluster SBM to develop captivating Annual ICP plans in line with brand/category strategy
- Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
- Conduct market visits along with CDT to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends in the Cluster.
- Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans
- 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG - at least 3 years in Marketing.
- Solid Experience in digital marketing is a must
- Solid Experience in ATL/ BTL communication
- Strong learning agility, project management with cross functional teams, and communication skills.
- Analytical & conceptual ability is a must
- Arabic speaker preferred