Senior Trade Marketing Manager
Coty
- Dubai
- Permanent
- Full-time
- Building masterplans by region and country, working in collaboration with the brand and sales teams.
- Align and challenge markets and distributors ambitions and support plans.
- Set clear KPIs, market share objectives, and schedule action plans to achieve them.
- Securing best-in-class implementation of 360° activation (in-store animation, merchandising, pricing, education, media, influencers, and e-commerce) as per the marketing calendar.
- Building competitive analysis to identify gaps and improve our GTM strategy and plans.
- Monthly analysis of category trend, brand performance (sell in and sell out), new launches (launch feedback), and recommended or required/adjusted actions.
- Dynamically investigate business development opportunities (markets and retailers, offline and online).
- Track door productivity and approve new doors, new retailers, and new e-retailers.
- Own the trade spend budget, ensure accurate planning, control, and consistently optimize the ROI.
- Bachelor’s or master’s degree in business administration.
- 10 years’ experience with exposure to luxury beauty and distributor management in the Middle East.
- Agility and ability to think and drive solutions that meet both brand requirements and commercial realities.
- Fluent in Arabic and English.
- Excellent team management and communication skills.
- Business Acumen: Knows how luxury beauty businesses work; the competition, and the beauty category.
- Excellent analytical skills and strong knowledge of financial KPIs and P&L management.
- A curious, proactive attitude, innovative thinking, and a solution-oriented attitude.
- Excellent Excel and Power Point skills.
- Ready to travel as frequently as needed across the region.