Corporate Content Producer
ITP Media Group
- Dubai
- Permanent
- Full-time
- Liaise with the corporate and brand teams to source / identify opportunities for communications
- Develop digital communications to achieve corporate objectives
- Support, contribute and comply with quality and governance procedures as outlined by the code of conduct of the UAE and corporate guidelines
- Writing and distributing press releases to garner coverage for ITP Media Group
- Monitor all media platforms for mentions of ITP Media Group, its brands, and key employees
- Devise a plan to address unfavourable press coverage or misinformation
- Administer the creation and publishing of relevant, original, high-quality content (for all corporate channels) including copywriting, long-form articles, video ideating, filming and editing
- Work closely with the Corporate Admin Director to deliver the overall content strategy commensurate with the brand strategy and direction, across both internal and external platforms
- Work closely with the Corporate Admin Director to design and deliver far-reaching social media campaigns
- Identify and improve organisational development aspects to serve as content in collaboration with Human Resources (i.e.: employee training, recognition and rewards for participation in ITP’s marketing and online review building).
- Leverage the right online tools to manage content
- Analyzing the company’s social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Implement an editorial content calendar to manage content and plan specific, timely campaigns
- Project management, including the prioritization and management of job-related process improvements
- Mine analytics data and develop strategies for content creation, optimizing social channels and initiatives, increase engagement and ROI, and to build brand awareness
- Develop and implement policies and procedures for communicating on behalf of ITP Media Group that represents the corporate identity, and promotes and supports the trajectory of the company
- Campaign performance, social interaction and digital communications
- Any adhoc projects and / or tasks as required by the business
- Creative thinking
- Analytically sound
- Social media understanding
- Story Boarding
- Video Editing
- Excellent Communication (written and oral)
- Content & Traditional Marketing
- Adobe Creative Suite
- Empathy
- Patience
- Advocacy
- Conflict Resolution
- Ability to work under pressure with multiple deadlines and stakeholders
- Excellent communication skills (written and oral), including presentation and training skills
- Strong communication and problem-solving skills - must be able to communicate effectively and be able to address challenges when they occur with strong leadership and confidence
- Excellent interpersonal skills at all levels, including people-management
- Capable of identifying and adopting best practices
- Team player who is cooperative with sharing of information and knowledge
- Strong organization and planning skills with a close attention to detail
- Ability to make decisions and work autonomously
- Proven track record demonstrating an understanding business operations and business acumen
- Bachelors University Degree, preferably with English, Journalism or Communications – preferred
- Is proficient in and / or certified in Google Analytics - optional
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
- Demonstrates creativity and documented immersion in social media
- Proficient in content marketing theory and application
- Experience sourcing, managing and publishing content
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube, TikTok, Snap) and how each platform can be deployed in different scenarios
- Displays ability to effectively communicate information and ideas in written, audio and video format
- Practices superior time management
- Is a team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content, and online reputation management
- Maintains a working knowledge of principles of SEO including keyword research
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution