Digital Marketing Unit Head - UAE National

• Ensures that the organization exploits the full potential of digital marketing technologies in pursuit of its vision and strategic objectives, by supporting the Digital Marketing Manager in developing and implementing the unit's medium and long terms relevant strategies, goals, methods, tactics, policies, guidelines, KPIs frameworks, procedures, processes and creates resources plans, as and when needed.

• Inputs into and assists in managing and developing the digital marketing budget, along with the administrative, legal and financial actions for the unit.

• Reviews project proposals and prepares feasibility reports, providing time frames, funding parameters and resource allocation and follows up on implementation.,

• Reviews the unit's progress, KPIs, and analytical reports on social media growth, engagement, reach and other relevant social media insights for the organization social media presence.

• Ensures that all digital marketing activities are evaluated and provides advice and recommendations for further actions to the Digital Marketing Manager.

• Identifies and assesses new potential technologies, tools, systems, and techniques that can be utilized to ensure that digital and social media presence are performing efficiently and effectively and they remain the best fit for the museum.

• Develops audience engagement within the organization social media platforms through the provision of quality content and digital marketing strategy, including but not limited to, content marketing, organic and paid social media activations.

• Provides digital marketing leadership, mentorship and guidance to ensure staff are aware and actively engaged in the digital marketing strategy.

• Ensures the legal and regulatory compliance including but not limits to privacy, data protection, rights management and copyright.

• Ensures operational excellence in achieving KPI’s, working towards establishing a sustainable financial model by achieving any set financial targets and driving internal process improvement and efficiency and, ensuring the offering of attractive products or tools that lead this enablement.

• As a brand ambassador the role holder will consider the customer prospective in all your projects - working to understand and manage all stakeholders.

• As a leader, the role holder will create learning opportunities by collaboration, transfer of knowledge, or developing employees in their respective area, that drive employee engagement and growth across the organization.

• 7years of post graduate experience in managing digital and social media working within a museum, heritage site or leisure and tourism sector

• Fluency in Arabic and English

• Experience as Digital or Social Marketing Manager in a museum or museum related institution

• Fluency in Arabic, English and French

• Bachelor's Degree in Marketing, Communication, Public Relations, Events or related disciplines

Al Nahiya Group