Digital Marketing Manager - Marketing and Corporate Social Responsibility

Transguard Group

Dubai
Permanent
Full-time

25 days ago

Job DescriptionTransguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees!We are currently recruiting for a Digital Marketing Manager - Marketing and Corporate Social Responsibility to join our Marketing & CSR team in Dubai.Scope: As Transguard’s Digital Marketing Manager, you will work alongside the Director – Marketing & CSR to develop and execute compelling content for our social media channels and websites. All your efforts will help to create further brand awareness and enhance the public image of Transguard across the full spectrum of its portfolio. Persistence, attention to detail and a knack for storytelling are all essential skills for this role.Responsibilities:Financial

Develop and monitor campaign budgets to ensure alignment between budget vs spend
Measure and report performance of all digital marketing efforts and assess against annual and monthly KPIs

Customer

Collaborate with internal design team and external website development team to create, update and optimize the websites in Transguard’s portfolio
Maintain, manage and evolve Transguard’s social media presence on LinkedIn, Facebook, Instagram and TikTok with an aim to increase engagement rates and build on Transguard’s brand reputation

Process

Plan and execute all digital marketing efforts, including SEO/SEM, social media and display advertising
Create both monthly and annual digital marketing plans that support Transguard’s overall strategy for continuous growth

Innovation

Identify trends/insights and optimize spend and performance while proactively developing strategies to overcome potential challenges
Brainstorm creative new growth strategies

SkillsSelection Criteria

BA in Marketing, Communications, Journalism or other related field; certification or coursework in digital marketing is a plus
Demonstrable experience of 3 to 5 years in managing social media channels, SEO/SEM efforts and display advertising
Excellent written and verbal communication skills
Proficiency in photo and video editing software
Solid understanding of SEO, keyword research, Google Analytics, and social media best practices
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Must be up to date with the latest trends and best practices in online marketing and measurement
Ability to collaborate with all areas of the organization and to provide exceptional service both internally and externally
Strong negotiation and collaboration skills
Time management skills
Positive attitude and a dedication to the delivering the highest quality output
Good judgment and discretion

Transguard Group

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