Sr. Marketing Manager - Emerging Markets
Diageo
- Dubai
- Permanent
- Full-time
- Senior Marketing Manager - Emerging Market will own the development and execution of all the TTL programs for portfolio of brands in all international geographies and channels including Retail, On-trade and Duty Free ensuring the plan to be in line with overall brand strategy.
- This role is accountable to create and deliver commercial programs with executional selling materials on time and in full, to support in achieving NSV & Volume growth targets.
- The role will be leading customer and brand needs, understanding to deliver impactful consumer engagements through retail visibility and activation.
- Plan and implement AOP for consumer activations programs with all the elements, costing and time period.
- Regular Budget review in terms of planned spends and spends efficacy. Ensuring smooth & on-time customer payment process.
- Develop all the key elements for retail and on-trade programs within Diageo Marketing Code including BTL creative, POS tools, In-Store displays, activation toolkits
- Lead and develop relationship with various external event/activations/GWP/visibility vendors for superior execution.
- Liaise with internal Brand and customer marketing teams for key initiatives development and executions in markets.
- Brand Building through innovative activation and consumer engagement program, plan and execute all the activation programs.
- Ensuring relationship management in key channels of Duty Free & On-trade wherein customer marketing plays an important role.
- Support in developing business plan with right customer and consumer strategies along with commercial team ensuring brands competitiveness in terms of pricing and consumer engagements.
- 7+ relevant years of experience in a sales/customer/trade/brand marketing role.
- Previous roles in Sales, Key Account, Shopper marketing will be an advantage.
- Track record in developing and implementing marketing plans.
- Problem solver and teammate who can deal with ambiguity and adapt quickly
- Strong presentation skills
- Entrepreneurial & creative mind-set
- Skilled in building and sustaining relationships with key stakeholders