Sr. Manager, Marketing
Infor
- Dubai
- Permanent
- Full-time
- Partnership with the sales leadership and organization. You will develop marketing plans, blending a local go to market approach with the broader regional marketing strategy.
- Identify the most effective marketing messages, value proposition, materials, channels, and calls-to-action for the region.
- Collaborate with peers across marketing functions to roll out global campaigns at a regional level, ensuring localization and branding alignment across the region.
- Hands-on tactical execution of the overall direct marketing efforts: drive lead acquisition and lead nurturing campaigns and track and optimize campaign performance as well as overall ROI to the internal stakeholders.
- Work with Channel and Field sales to support channel initiatives.
- Deliver partner marketing programs/activities to support the indirect Go to Market sales motions working with key partners in the region.
- Manage project timelines, resources, SOW (scope of work) / budget.
- Strategically develop and hands-on execution of Emerging Markets marketing activities
- Extensive B2B marketing experience.
- A hands-on approach to getting the job done.
- Experience in hands-on execution of demand generation marketing programs/activities with proven results.
- A modern approach to marketing including connected campaigns vs one off tactics.
- Data-driven results oriented in managing full mix multi-channel buyer-journey marketing campaigns to drive awareness and strong commercial outcomes.
- Excellent oral communication and good writing skills. Fluent in English.
- Strong collaboration, influencing and relationship-building skills
- Able to operate in a fast-paced environment with flexibility, and ability to adapt to changes in strategy and project plans - reliable, self-motivated with a strong 'can do' attitude.