Associate Director - Performance Marketing

Careem

Dubai
Permanent
Full-time

2 months ago

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.About the roleWe are looking for an Associate Director for Performance Marketing to join our world class growth-marketing team to champion marketing excellence with a paid media focus. You will be responsible for an oversight of Careem's acquisition strategies. You will ensure quality and develop best practices. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic and Video.Careem is data and performance driven, and we want someone who can demonstrate innovation across performance marketing and data analytics. You will have come from a pure performance marketing background with a clear connection to data.What you'll do

Responsible for the oversight of Careem's digital performance marketing
Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete, and accurate manner
Oversees the implementations of all channels
Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic and Video.
Demonstrate innovation across performance marketing and data analytics
Build and manage close working relationships with internal digital strategy planners and media partners
Set annual media strategy for all categories, lead on account development plans to maximize long-term performance and growth of platform overall

What you'll need

Extensive PPC & Data-Driven Digital Strategy experience
Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
Understanding of attribution and experience working with MMPs like Adjust
Understanding of looker studio or any other dashboarding tools

What we'll provide youWe offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:

Work and learn from great minds by joining a community of inspiring colleagues.
Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
Explore new opportunities to learn and grow every day.
Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.

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First Name *Last Name *Email *PhoneResume/CVDrop files hereAttach or enter manually(File types: pdf, doc, docx, txt, rtf)Cover LetterDrop files hereAttach or enter manually(File types: pdf, doc, docx, txt, rtf)Current Job Title *LinkedIn ProfileCareem is: *Based on your understanding of Careem so far please click on all that applyPurpose driven organisationRun by colleagues who want to create impactAn organisation where making profit is the first rule of businessAn organisation with deep rooted ValuesA organisation with set work hours and working methodologyI applied to Careem because I am inspired by the potential colleagues I will work with at Careem. *I applied to Careem because I feel that I would grow professionally. *I applied to Careem because I feel that the job would enable me to learn new skills *By working at Careem I believe I can drive sustainability efforts in my community and be a change agent in the region. *How did you learn about a role at Careem? *A recruiter from Careem reached out to me and encouraged me to applyI read about Careem in the news.I attended a University event or career fair and met a representative from CareemI had a conversation with a friend or acquaintance who works at CareemI saw a social post and checked out the organisationI saw a Careem speaker at a conference and was encouraged to applyHave you seen Careem content on social media ? *If Yes, please specify the platform (tick all that apply) *LinkedInTwitterTikTokInstagramNot ApplicableIf Yes - do you remember what the content was about? *About the brandCareem colleague highlight/featureAbout a product launchTech relatedComms/PR relatedOtherNot ApplicableIf yes - did the content provide relevant information for you? *If yes - did the content increase your desire to want to work at Careem/apply to work at Careem? *I am applying for a role at Careem because (tick all that apply) *I want to work with like minded individualsI heard about the company's purpose and it resonates with meI heard an executive from Careem and it inspired me to applyI heard Careem has lots of growth opportunities and it resonates well with my personal goals and ambitionsFinancial compensationI am interested in applying for a role at Careem as I am inspired by the professional development opportunities provided and would like to grow within the ranks at the organisation. *I am inspired by the colleagues at Careem and that has encouraged me to apply for a role at Careem *I am applying for a role at Careem because (tick all that apply) *I want to work with like minded individualsI heard about the company's purpose and it resonates with meI heard an executive from Careem and it inspired me to applyI heard Careem has lots of growth opportunities and it resonates well with my personal goals and ambitions

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