Digital Marketing Specialist
Ace Consult
- Dubai
- Permanent
- Full-time
Develop and implement digital marketing strategies to drive brand awareness, website traffic, and lead generation.
Manage and optimize digital advertising campaigns across various channels, including Google Ads, social media platforms, and display networks.
Create engaging and relevant content for digital channels, including website, social media, email marketing, and blog posts.
Monitor and analyze key performance metrics, such as website traffic, conversion rates, and ROI, to evaluate campaign effectiveness and make data-driven decisions.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing.
Collaborate with internal teams, including graphic designers, content creators, and developers, to create and execute digital marketing campaigns and initiatives.
Stay up-to-date with the latest digital marketing trends, tools, and technologies, and make recommendations for continuous improvement and optimization.
Manage and maintain the company's online presence, including website content, social media profiles, and online listings.
Support other marketing initiatives and projects as needed.Requirements:
Bachelor's degree in Marketing, Communications, or related field.
2-3 years of experience in digital marketing, preferably in a B2B or technology industry.
Proven track record of managing successful digital marketing campaigns and driving measurable results.
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.
Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
Creative thinker with strong analytical skills and the ability to interpret data and draw actionable insights.
Detail-oriented with strong project management skills and the ability to manage multiple priorities and deadlines.
Experience with website management platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.Benefits:
Competitive salary based on experience and qualifications.
Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
Opportunities for professional development and career growth.
Collaborative and supportive work environment with a focus on innovation and creativity.
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