Group Head of Marketing

• Develop Brand attributes and positioning strategy in line with the Brand objectives.
• Ensure that the entire brand building strategies/exercise is implemented in all the territories.
• Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with Band objectives.
• Develop/maintain a website for the brand that is in line with brand image .

• Recommend promotions in consultation with Business Heads.
• Ensure that all communication material required for the promotions is developed and sent within the time frame specified.
• Recommend events specific to brand / product category / season.
• Forecast along with Business Heads on the increase in footfall sales during the promotions.

• Ensure all aspects of imaging - are in line with the Image of the Brand and target the appropriate audience.

• Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
• Ensure that the outdoor media communication is replaced regularly with images and captions.
• Co-coordinate with the Business units and the brand's agencies as necessary on the media advertising.
• Ensure consistency in the brand image .

• Prepare the annual marketing budget with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc.
• Prepare annual marketing calendar and Product specification catalogs.
• Review the budgets and make recommendations to the management as deemed necessary.
• Report on the utilization of the Budgets periodically (as agreed).

• Manage the performance of the team set annual performance goals, monitor performance and provide constructive feedback to improve performance.
• Identify their training and development needs and ensure their fulfilment.
• Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart.
• Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team.

• Conduct periodic market research to study the customer profile / preferences and buying patterns.
• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
• Set goals and parameters for the Marketing Research.

• Drive Brand Social Media Strategy.
• Oversee other outside agencies for order placements and printing needs, shopping bags, stickers, .flyers, and other sales material.
• Negotiate with vendors and contractors to coordinate media cost, placement, and scheduling.
• Create opprotunities for Cross Promotion (i.e. Banks, Airline) and co-branding.
• Plan with Public relation agencies for PR and media coverage in consultation with Heads .
• Manage the loyalty program/privilege clubs and recommend strategies to ensure increase in the perception level of the program.
• Recommend strategies to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members (as required/agreed upon).
• Represent the Brand at media and marketing events.
• Keep abreast of best practices in marketing, global brands, competitive / strategic marketing initiatives and trends.

Nathan HR Human Resources