Demand and Growth Analytics Manager
Careem
- Dubai
- Permanent
- Full-time
- Support the VP of Marketing and Corporate Affairs leveraging a sophisticated, custom-built media mix optimisation model to dynamically reallocate marketing spend across channels, between ads and promos, and among business verticals.
- Collaborate with the Strategic Finance team to track and analyse weekly performance against the overall platform-level demand model projecting how deviations from the plan across new user acquisition, activation, graduation and retention rates, ARPU, orders per-users impact each other and necessitate changes in strategy.
- Project based analysis of platform-level customer behaviour trends such as how different combinations of experiences impact retention, CLTV, cross-sell and OPU trends.
- 3-5+ years of relevant experience including at least 3 years working in business modelling.
- Bachelors/Masters degree in business, finance, economics, or a related field.
- Ability to translate unstructured data and metrics into actionable insights.
- Excellent data led storytelling and visualisation skills.
- Comfort presenting complex analysis in simple, easy to digest formats to senior stakeholders.
- Advanced SQL skills; ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.
- Working experience with visualisation tools (Tableau, Power BI, etc.), ability to create interactive, user-friendly, and compelling dashboards and reports.
- Fluency with an advanced analytical tool (Python, R, SAS, etc.) - ability to run advanced statistical modelling and testing in one of the above languages.
- Experience in working with databases and data mining techniques in a business environment.
- Ability to quickly evaluate the financial impact of various business scenarios and provide recommendations for optimization.
- Understanding of data warehousing and data modelling concepts.
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
- Required