Senior Manager - Content

Publicis Groupe

Dubai
Permanent
Full-time

23 days ago
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Company DescriptionFounded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology.Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.Job Description

Exhibit leadership in the world of content marketing with a defined approach on

Lead content audits for clients by suggesting areas for initial research using creative, divergent and lateral thinking around briefs, analysing data from a portfolio of cutting-edge data sources, and providing a detailed rationale for your insights

Proficient in extracting insights from search, social and web sources to translate signals into insights

Proactively support the strategy unit and the wider business with responding to new business or organic growth opportunities - confidently challenge briefs, facilitate ideation sessions, consolidate research and audience insights, and provide creative and innovative brief responses that align with client’s overall business goals

Tackle myths and help to educate the wider Publicis teams on why content matters and how planning is core to effective content programs

Build strong relationships with your team, members of the wider agency, clients, client agency partners, media owners and third parties by encouraging questions and actively listening to needs, to ensure client retention and continued revenue growth.

Qualifications

At least 6 years’ experience working on content strategies for a variety of industries, formats and styles, with solid experience in using research tools and metrics which can measure the effectiveness of content (Bonus: B2B marketing experience)
Has 2-3 years’ experience in SEO, SEM and social listening and is able to manage high data volume situations to dissect and extract meaningful insights
Excellent knowledge of the different types of content and what makes content engaging
A good understanding of how content and technology work together to produce data driven, audience-led strategies and be able to identify which content and formats work for each channel
Exceptional listener, writer, communicator, and strategic thinker
Able to apply logical and rational judgement to everyday decisions whilst thinking about how these may affect business targets
Ability to deliver work within short time frames and meet tight deadlines, effective timekeeping and time management
Loves presentations and is able to effectively tell stories via Powerpoint/Keynote
Proficiency with top content marketing platforms & systems for insights, operations and governance

Publicis Groupe