Digital Ad Operations Manager

• Oversee campaign management across multiple accounts and brands.

• Handle the implementation, scheduling, and rotation of ads within online advertising and social media campaigns.

• Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance.

• Measure and optimise campaigns using vendor-specific dashboards, GA4, and marketing analytics reports against delivery and KPI objectives.

• You will be the initial point of contact for troubleshooting issues; Managing and resolving issues as they arise, such as discrepancies between reporting systems.

• Liaison with clients and agencies for tracking, campaign setup, deliverables, and maintenance communications.

• Troubleshoot creative issues and monitor under/over delivery issues.

• QA or troubleshoot 3rd party tags. Test ad creatives to ensure they comply with individual site specifications.

• Stay current on key developments in the rapidly changing digital advertising space and apply that knowledge to recommend or build new processes that support changing industry needs.

• Create and maintain digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoption.

• Collaborate with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.

• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Instagram, TikTok, X, LinkedIn, and more), and content distribution and placement networks.

• Target and KPI obsessed.

• A concrete understanding of the ad delivery processes.

• Excellent analytical, communication, optimisation skills.

• Strong analytical, critical thinking, and optimisation skills.

• Deadline-orientated.

• Excellent documentation to ensure nothing is missed across multiple campaigns running concurrently.

• Ability to reduce costs for ad delivery.

• Seasoned client liaison skills, including project management and conflict resolution.

• Overall accountability for planning, forecasting, delivery and growth of profitable publisher campaigns.

• Five years of executing or supporting growth/acquisition digital marketing campaigns in an Ad Operations role or ad publishing and campaign management.

• BA/BS or equivalent working experience.

• High level of proficiency with DFP and other ad ops core technologies.

• Experience using GA4, Meta, Zoho, and marketing analytics reports against delivery and KPI objectives.

• Good analytical, troubleshooting, and problem-solving abilities and an exceptional eye for detail/organizational skills.

• Multitasking with effective resolution management in a fast-paced, growing environment.

• Solid understanding of digital ad space and publisher media buying.

• Ability to research and implement monetization strategies.

• Implement ad ops tools to address workflow inefficiencies, improve testing, maintain inventories, and automate ad scheduling.

• Identify advertising opportunities and revenue models to control ad spend by observing emerging trends and competitive analysis.

• In-depth knowledge of market changes and forces that influence the company.

• Excellent organisational and time management skills.

• Outstanding communication, presentation and leadership skills.

• Superior quantitative and qualitative analytical skills.

• Problem-solver able to keep calm and efficient under pressure.

ITP Media Group