MEA Marcomms Business Partner Lead
Mace Group
- Dubai
- Permanent
- Full-time
- Safety first - Going home safe and well
- Client focus - Deliver on our promise
- Integrity - Always do the right thing
- Create opportunity - for our people to excel
- Develops and delivers an annual marketing strategy and plan for your AOR (area of responsibility).
- Protects, positions and promotes the Mace brand.
- Develops and implements integrated campaigns including activities such as content development, event management, thought leadership and demonstrating return on investment (ROI).
- Promotes the priority themes and differentiators internally across the engine and externally to our clients and targets - priority themes and areas will vary depending on the strategy evolves, individual strategies and group priorities.
- Champions ABM (account-based marketing) ensuring an annual targeted plan for those organisations.
- Keeps abreast of market developments and trends.
- Undertakes research to provide relevant insights and analysis to the business.
- Provides marketing support for key strategic bids and works on capture plans where appropriate.
- Works with sector business unit to develop and implement CRM.
- Ensures the adherence to Mace brand guidelines or any agreed bid-specific standards.
- Acts as the main ambassador for marketing.
- Advises the hub/market senior leadership team (SLT) on all MarComms activity.
- Identifies leads and opportunities, supporting the business to secure the opportunity.
- Provides Marketing and communications business partnering and advisory services to BUs and support with plans to deliver growth against business priorities.
- Delivers of global/market/sector-driven campaigns.
- Supports with market intelligence and insights across hubs, markets and geographies.
- Provides strategic client engagement on key projects and programmes within area of responsibility and focus.
- Develops new value propositions at market/sector/hub level.
- Works with the digital marketing team to develop targeted campaigns to drive brand awareness and lead generation.
- Works collaboratively towards the common goal of net zero carbon transition, and shares responsibility for the proactive identification and management of the associated carbon emissions and reductions during the delivery of work.
- UAE experience is required to ensure client approval.
- Experienced stakeholder management skills.
- Exceptional communications/written skills.
- Experience delivering market/sector marketing campaigns.
- Deep understanding of the hub/market.
- Adept at leading complex marketing and communications campaigns.
- Degree standard of education (or equivalent).
- Strong communications background.
- Uses project management techniques to deliver projects to plan and to budget.
- Can demonstrate return on investment (ROI) on key campaigns/projects.
- Marketing and communications at both a strategic and tactical level.
- Resource management.
- Acts inclusively.
- Agile mindset.
- “Brand ambassador” mindset.
- Confident in communicating at all levels.