Assistant Media Manager (MENA)
Samsung
- Dubai
- Permanent
- Full-time
- Strong media planning skills to support the execution of advertising campaigns across multiple channels, including print, television, radio, digital, and social media.
- Support local markets on regional & local media plans, campaign activation, and campaign performance analysis
- Monitor campaign performance, track key metrics to measure success, and identify opportunities for improvement.
- Ability to produce and manage reporting of KPIs across the regional markets and by channels and present analysis and insights of media and e-commerce activities to key stakeholders
- Support budget management and forecasting for media campaigns.
- Collaborate with cross-functional teams, such as PR, events, and content, to ensure integrated marketing communications.
- Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies
- Strong interpersonal communication and presentation skills are a must
- Assist in analyze market data and industry insights to identify emerging trends and potential opportunities for the brand.
- Understanding of consumer and market insights and trends to guide regional offices on enhancements of local communication strategies
- Assist in managing relationships with media agencies, vendors, and other partners to ensure seamless campaign execution and to stay up to date on the latest market trends.
- Help develop creative briefs and work closely with the creative team to ensure alignment with the overall media strategy
- 5+ years experience as a media planner or similar role
- Broad knowledge of media channels and analytical experience for both digital and offline
- Familiarity with campaign evaluation metrics and media buying
- Solid knowledge of digital tools (AdWords, Facebook Business manager, SA360, DV360 and Campaign Manager)
- Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail
- A self-starter and eager implementer who enjoys working both in groups and independently
- Ability to manage multiple facets of a project simultaneously
- Must possess interpersonal skills in order to build strong positive people relationships
- Integrated Marketing Communication planning, and working within tight timelines
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Demonstrated ability to learn quickly, and manage change effectively while being comfortable working in a fast-paced, deadline-driven environment
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Self-directing and agile, with the ability to quickly adapt, as needed
- Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
- Analyst mind-set and eager to dig into the data to understand gaps in performance and provide solutions
- Worked on e-Commerce campaigns and e-retailers
- Technical understanding of Pixels
- Bachelors/MS Degree with min of 5 years of experience in Marketing / Media within a Media agency or blue-chip company – ideally FMCG.
- Strong analytical and reporting ability with the capacity to use data to provide insights and recommendations.
- Strong understanding of Media channels and proven working experience in digital marketing with certifications from key digital platforms
- Demonstrable experience managing and executing Offline media, Social media and/or display advertising campaigns.
- Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives
- Bilingual preferred (Arabic and English).
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